Barbadian singer Rihanna has been advised to cancel domestic dates on her 'Loud' tour following low-ticket sales.
The singer had faced the same problems with her 2010 ‘Last Girl on Earth’ tour, and had to cancel Phoenix, Dallas, Atlanta, Denver and Indianapolis because of low-ticket sales.
After poor US concert pre-sales last month, Rihanna, 23, has been advised by her day-to-day manager, Jay Brown, to cancel domestic dates on her latest tour.
“It has been a big disappointment,” the New York Post quoted a source as saying.
“The ticket sales in big US cities like Boston are so bad, they will barely cover basics like the lighting and other arena costs. Tour managers are begging local radio stations to do giveaways,” the source stated.
Rihanna is scheduled to perform at T.D. Garden arena in Boston on July 24 with Cee Lo Green. Only 3,700 tickets have been sold, and sources on the tour say she needs to sell at least 15,000 to break even.
They expect more than a half-million dollars in losses from the Boston concert alone.
Her new manager, Brown, who is part of Roc Nation, is preparing to make changes, sources said.
The tour starts in June 4 in Baltimore and heads to Canada and then around the US before moving to England in August.
“She should’ve been doing theatres and smaller venues. She’s not ready to headline an arena tour,” an insider added.
